What do we remember about Ukrainian Fashion Week SS'20?

13.09.2019
Blog

For us, Ukrainian Fashion Week is, first of all, an event that helps Ukraine in the cultural sphere to win the title of a modern, progressive and European-integrated country.

We are pleased to be involved in such a noble cause. Therefore, once a year we are sure to present a floral design installation imbued with a current global idea. This season our stand has become a manifesto of the Earth, which “screams” from plastic. We called on the entire fashion world to abandon plastic artificial flowers, and as an alternative we offered dried flowers, which can also look amazing, but do not harm nature.

The world should know that Ukraine cares about problems on a planetary scale.

But our participation in Ukrainian Fashion Week was not limited to one stand. This season we worked in conjunction with one of the most successful fashion brands on the Ukrainian market - Lake Studio. The brand's clothing collections have long been presented in showrooms and concept stores around the world. Asian style was the inspiration for Lake Studio's UFW show and ran throughout the entire collection. We helped deepen the atmosphere of Asian style by creating an elegant garden in Japanese tradition.

Next stop is the decoration of the Best Fashion Awards.

All photos: Lake Studio show.