Display windows are a great tool to share the magic and charm of the winter season with the customers and city’s street walkers.
Baby Marlen, a kid’s luxury clothing boutique chain in Ukraine, decided to share their wonderful New Year mood with their customers.
The LoraShen team had a task set before them to think of a theme to decorate the window displays for the two boutiques in Kiev. The task faced by LoraShen team was not that easy, since they needed to present two completely different stories in the window displays, and link them visually. For the first boutique, the Warm Feelings theme was created where the main characters were fabulous knitted heroes in trendy white and burgundy colours. For the second boutique, the New Year's fairy tale concept was implemented: customers and guests could see a bushy Christmas tree decorated with big European-style toys and a traditional Ukrainian necklace in a large window display in a historic building of Kiev at Krasnoarmeyskaya Street. Also, the ceiling was decorated with an organic chandelier with the Christmas lights on it, which was designed specifically for this project.