"Halloween is not scary at all, it’s fun, beautiful and we would even say very elegant.
The LoraShen designers proved this with their super projects where they created an atmosphere of exquisite mysticism in two Silpo stores in Kiev at Polyarnaya and Sportivnaya streets. The main task that our team faced was to not simply style the supermarket food zones for the Halloween, but to add art and fun to it, make it interesting and easy-to-understand both for adults and kids.
Implementation. Art installations for the themed food zones in the Pumpkin Art genre. What does that mean?
All food zones in Silpo at Poliarna Street were divided into the world cuisine areas. LoraShen artists designed art installations to show the diversity of the world geography. As a result, the zone with Italian cuisine had art pumpkins with painted olives and traditional Italian pasta. The middle-eastern cuisine was decorated with pumpkins featuring ornamental mehendi. Japanese food fans could enjoy installations made of pumpkins with Japanese landscapes painted on them. For those who cannot imagine their life without coffee, we invited to plunge into the atmosphere of literary decadence with Dostoevsky’s books, decorative ravens, Gothic candelabra and vases filled with Marsala flowers. In the kids’ zone, we wanted to have fun and kid around: cute witches hiding behind colourful umbrellas, funny friendly pumpkins with big smiles. For the Silpo store located right in the heart of the capital in the Gulliver shopping center, LoraShen designers came up with as much as artistic and very fashionable Halloween story. A cloud of decorative bats, a pretty witch fashionista holding a bulldog underarm, orange cats staring at customers, a white spider with cocoons – what a great Halloween klatch!
An ode to mysticism and mystery, aristocracy and sophistication – Halloween is an amazing and fascinating narrative that has no limits for fantasy.