Flowers and Fashion: Connection and Trends

22.07.2024
Blog

Fashion is inherently fickle, changing quickly from one season to the next. This applies not only to clothing or interior design but also to flowers. In Europe, entire exhibitions are dedicated to showcasing current floral compositions that are worth purchasing. The combination of fashionable flowers changes yearly. These flower exhibitions help florists from around the world and flower enthusiasts understand the trends that will be in vogue in the coming year.

The specialists at the "LoraShen" floral salon ensure that our store's displays feature only original flower bouquets that align with fashion trends. It can be said that all flowers are in fashion year-round. However, certain trends highlight the popularity of specific plants and the bouquets made from them. If you want to find unique compositions similar to those at global exhibitions, you can consider our product assortment as a suitable purchase option.

Trends in Floral Fashion

Recently, one of the main trends in the floral industry is the fight for eco-friendliness. Therefore, great attention is paid to packaging made from environmentally friendly materials:

  • Kraft paper
  • Paper envelopes
  • Woven baskets

Floral salons also strive to provide the most convenient service for flower transportation by courier. The freshness and neat appearance of the bouquet depend on how the flowers are delivered. To maintain the freshness of plants, aqua boxes are used. These serve as a temporary vase alternative. They allow for stress-free transportation of plants over long distances and are ideal for places where a vase is not handy. Aqua boxes are also very convenient for gifting flowers in public places or at work.

Aqua boxes are versatile products with water and nutrients at the bottom. The product itself is made of thick paper tied with a cord to prevent water from spilling. Flowers can last a considerable time in them. Hat boxes have a similar design but are more refined and elegant, offering a presentable appearance. Flowers in such packaging look very elegant and can stay fresh for a long time. You don't need to add water or trim the stems in a hat box.

Pastel tones are highly popular this year. The focus is primarily on shades like:

  • Pink
  • Lavender
  • Peach
  • Cream

It is also important to note that universal colors like white and red will always remain at the peak of fashion. Recently, there has been a growing interest in unconventional bouquets with notable shapes. Unusual materials are used, and floral compositions are arranged in the form of hearts or other objects. To add interest to a floral bouquet, materials such as metal or glass, as well as candies, garlands, and other accessories, may be included. Wildflowers are also quickly becoming trendy. They enable florists to add a unique touch to their creations.

Flowers, Fashion, and Clothing

Floral motifs are also prevalent in the world of clothing. The combination of flowers in clothing is fashionable. For many centuries, various floral prints have been displayed on fabrics. Today, this trend is making a comeback. Many couturiers include clothing with various floral prints in their spring collections. This is linked to the rapidly developing eco-friendly trend worldwide, with many associating it with plants. Therefore, even clothing manufacturers are trying to highlight their textile creations with flowers. Some fashion houses have gone even further, presenting clothes on the runway where flowers extend beyond the fabric.

The masters at the "LoraShen" floral salon always adhere to contemporary fashion trends and offer products that stand out with originality and impeccable appearance. If you want to order a bouquet that attracts attention and meets modern requirements, come to us for your purchase.