MIELE Boutique New Year Decoration 2018
Every New Year, we come up with new and different concepts for the Miele boutique, while trying to stick to the brand’s colours and brandmarks. On the verge of 2019, guests and employees of the flagship boutique in Kyiv were greeted by three Christmas trees decorated in white and red company colours, a white reindeer, and a sleigh with gifts. The photo zone imitated the Miele’s festive kitchen with gingerbreads as if they came alive and traditional Christmas compositions with candles. It looked heart-warming and at the same time austere and conceptual – LoraShen designers know how to combine things that initially seem uncombinable.