Belotsvet: TSUM showcases for the spring-summer'21 season
A play of light shades and textures. Moving mechanized objects that imitate natural phenomena in their movements: the breath of wind, the fluttering of petals, water flow. Floral compositions made of translucent fabrics.
Creating new showcases for TSUM was a unique challenge in the design of our production. We created each decorative object for at least 8 hours so that each petal, stamen and flower was as natural and artistic as possible at the same time. We strived to achieve effortless perfection that would touch the soul of everyone who passes by the Central Department Store.
Photo: press service of TSUM Kyiv.
Creating new showcases for TSUM was a unique challenge in the design of our production. We created each decorative object for at least 8 hours so that each petal, stamen and flower was as natural and artistic as possible at the same time. We strived to achieve effortless perfection that would touch the soul of everyone who passes by the Central Department Store.
Photo: press service of TSUM Kyiv.